While at fashion college, Hugo created a brand that partnered mental health with fashion as a way to break down the stigma in society. h clothing brings his vision to life by providing environmental clothing that makes you feel good for the brand that you are part of.

As part of our dedication to helping this cause, we give 10% of our profits to the Ted Senior Foundation, a UK-based mental health charity providing support to those that need it most.

With every item of our 100% organic cotton clothing sold, we help fund environmental projects around the world to provide this ongoing support to improve, not just maintain, the state of our climate. You can see our current climate impact and the projects we support by clicking the Ecologi icon at the bottom of every page.